Descripciones mejoradas de Syndetics:

This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness

Tabla de contenidos provista por Syndetics

• Preface
• Part I The Emerging Global Economy
• 1 Managing in the Global Economy: An Introduction
• Importance of Global Business
• Factors Influencing Global Business: An Organizing Framework
• The Global Manager
• The Road Ahead
• Key Terms
• Global Manager's Workbook 1.1: Are Management Styles Converging?
• Global Manager's Workbook 1.2: Special Assignment--Romania
• 2 Challenges and Prospects of Globalization
• Outsourcing to India
• Challenges of Globalization
• Stages in Globalization
• The Globalization Enigma
• Globalization: A Point of View
• Key Terms
• Global Manager's Workbook 2.1: Globalization and You
• Global Manager's Workbook 2.2: Meeting the Globalization Challenge
• 3 Economic Foundations of Global Business
• Slovakia's Emerging Automobile Industry
• Economic Environment and Global Competition
• Competition Between Nations
• Competition Among Firms and Industries
• Institutional Influences on Trade and Economic Development
• Developing Global Economic Literacy
• Key Terms
• Global Manager's Workbook 3.1: Honduran Textile Trade
• Global Manager's Workbook 3.2: World Trade Organization
• 4 National Trade Policy and Competitive Advantage
• Singapore's Drive for Economic Prosperity
• Rationale for National Trade Intervention
• Strategies for National Economic Development
• Industrial Policy and Economic Development: The Case of Japan
• Barriers to International Trade
• International Trade Promotion
• Combating Unfair Trade Practices
• Key Terms
• Global Manager's Workbook 4.1: Culture and Industrial Policy
• Global Manager's Workbook 4.2: Celtic Tiger
• 5 Legal and Political Foundations of Global Business
• Seeking Political Favors in Nigeria
• Legal Environment of Global Business
• The Darker Side of Global Business
• Political Risk in Foreign Investments
• Social Responsibility in Global Business
• Key Terms
• Global Manager's Workbook 5.1: Leveling the Playing Field
• Global Manager's Workbook 5.2: Manufacturing in Underdeveloped Countries
• 6 Economic Integration and Regional Trading Blocs
• Poland Joins the European Union
• Rationale for Regional Economic Integration
• Degrees of Regional Economic Integration
• NAFTA and the Maquiladora Program
• The European Union
• Key Terms
• Global Manager's Workbook 6.1: Future of NAFTA
• Global Manager's Workbook 6.2: Future of the European Union
• Part II Culture, Organization, and Strategy
• 7 Cultural Foundations of Global Business
• A Story of Two Cows
• Understanding Cultural Differences
• Inside China: A Study in Culture
• The Culture Theory Jungle
• Comparing Models of National Cultures
• Key Terms
• Global Manager's Workbook 7.1: Promontory Point
• Global Manager's Workbook 7.2: Dining Out in Lougang
• 8 Assessing Cultural Differences
• Made in USA
• Navigating the Culture Theory Jungle
• Reframing Culture: A "Big Five" Approach
• Assessing Cultural Differences
• Mapping Cultural Distances
• Key Terms
• Global Manager's Workbook 8.1: Personal Values Survey
• Global Manager's Workbook 8.2: Mapping Cultural Distances
• 9 Organizing for Global Business
• All in the Family, Japanese-Style
• Organizing for Global Competition
• Culture, Organization, and Management: Inside the Japanese Keiretsu
• Types of Keiretsu Structures
• Management in a Japanese Keiretsu
• Key Terms
• Global Manager's Workbook 9.1: Organizing in the United States and Japan
• Global Manager's Workbook 9.2: Reinventing Nissan
• 10 Developing Global Business Strategies
• Wal-Mart Goes to Mexico
• Culture and Strategy: Wal-Mart, Carrefour, and Aldi
• Strategies for Global Competition
• Strategies for Market Entry
• Doing Business in Mexico: Inside the Mexican Grupo
• Key Terms
• Global Manager's Workbook 10.1: Mexican Coke
• Global Manager's Workbook 10.2: Embraer
• 11 Building Global Strategic Alliances
• Korean Firms Capitalize on Strategic Alliances
• Types of Global Strategic Alliances
• Organizing Global Strategic Alliances
• Benefits of Strategic Alliances
• Drawbacks of Strategic Alliances
• Managing Strategic Alliances: Inside the Spanish Empresa
• Managing Strategic Alliances: Inside the Korean Chaebol
• Key Terms
• Global Manager's Workbook 11.1: Secoinsa
• Global Manager's Workbook 11.2: AmKor Technologies
• 12 Strategies for International Negotiation
• General Electric Meets Mitsubishi
• Steps in International Negotiation
• Basic Negotiating Strategies
• Strategies for Successful International Negotiation
• Negotiating with the Japanese
• Negotiating with Brazilians: Inside the Brazilian Empresa
• Brazilian vs. Japanese Styles of Negotiation
• Key Terms
• Global Manager's Workbook 12.1: Negotiating in Japan
• Global Manager's Workbook 12.2: InBev
• Part III Managing Global Operations
• 13 Staffing Global Operations
• Unilever Goes to Brazil
• The International Staffing Challenge
• International Staffing Models
• Host Country Nationals
• Expatriate Managers
• Managing Cultural Adaptation
• Managing Repatriation
• Key Terms
• Global Manager's Workbook 13.1: Gillette's International Training Program
• Global Manager's Workbook 13.2: Amstel Engineering
• 14 Managing a Competitive Global Workforce
• Lincoln Electric's Incentive System
• Culture and Work Behavior
• Motivation Across Cultures
• Leadership Across Cultures
• Keys To Successful Global Leadership
• Key Terms
• Global Manager's Workbook 14.1: Personal Work Values
• Global Manager's Workbook 14.2: Lincoln Electric Goes International
• 15 Managing Total Quality and Employee Involvement
• Is Siemens Still German?
• Quality and Competitive Advantage
• Employee Involvement and Quality
• Strategies for Total Quality Management
• TQM and Codetermination: Inside the German Konzern
• Key Terms
• Global Manager's Workbook 15.1: Skoda-Volkswagen Alliance
• Global Manager's Workbook 15.2: TQM Around the World
• 16 Managing Multicultural Teams
• Teamwork at Real Madrid
• Role of Multicultural Teams
• Promises and Pitfalls of Multicultural Teams
• Creating Successful Multicultural Teams
• Strategies for Managing Multicultural Teams
• Managing Multicultural Teams: Inside the French Societe
• Managing Multicultural Teams: Inside the Malaysian Bumiputra Firm
• Key Terms
• Global Manager's Workbook 16.1: Managing Teams in France and Malaysia
• Global Manager's Workbook 16.2: Pharmacia's Executive Team
• Appendix
• 17 Managing in the Global Economy: A Field Project
• Part 1 New Facility Location Decision
• Part 2 Preparing for the Overseas Assignment
• Name and Company Index
• Subject Index
• About the Authors