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Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy.
Series The Irwin/McGraw-Hill series in marketingDetalles de publicación: Boston Irwin/McGraw-Hill 1999.Edición: 13th edDescripción: xxiv, 791 p. ill., maps 27 cm. + 1 computer discISBN:- 0256209820
- 21 658.8 P455b 1999
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 P455b 1999 (Navegar estantería(Abre debajo)) | Disponible | 80000002103011 | ||||||||||||||
| Disco | Biblioteca Encarnación Valdés Colección General bev | 658.8 P455b 1999 (Navegar estantería(Abre debajo)) | Disponible | 80000002103003 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Embodying the continuous improvement and constant innovation of the market's most talented -- and most driven -- author, Bill Perreault, this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond, addresses relationship marketing thoughtfully throughout, and expands its discussions of global issues, ethics, IMC, cross-functional topics, customer satisfaction, business-to-business, services and more!
ESTE LIBRO INCLUYE UN DISCO
Includes index.
Tabla de contenidos provista por Syndetics
- 1 Marketing's Role in the Global Economy
- 2 Marketing's Role within the Firm or Nonprofit Organization
- 3 Focusing Marketing Strategy with Segmentation and Positioning
- 4 Evaluating Opportunities in the Changing Marketing Environment
- 5 Demographic Dimensions of Global Consumer Markets
- 6 Behavioral Dimensions of the Consumer Market
- 7 Business and Organizational Customer and Their Buying Behavior
- 8 Improving Decisions with Marketing Information
- 9 Elements of Product Planning for Goods and Services
- 10 Product Management and New- Product Development
- 11 Place and development of Channel Systems
- 12 Distribution Customer Service and Logistics
- 13 Retailers, Wholesalers, and Their Strategy Planning
- 14 Promotion- Introduction to Integrated Marketing Communications
- 15 Personal Selling
- 16 Advertising and Sales Promotion
- 17 Pricing Objectives and Policies
- 18 Price Setting in the Business World
- 19 Implementing and Controlling Marketing Plans: Evolution and Revolution
- 20 Managing Marketing's Link with Other Functional Areas
- 21 Developing Innovative Marketing Plans
- 22 Ethical Marketing in Consumer-Oriented Societies: Appraisal and Challenges
- Appendices
- A Economics Fundamentals
- B Marketing Arithmetic
- C Career Planning in Marketing