Basic marketing
Perreault, William D.
Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston Irwin/McGraw-Hill 1999. - xxiv, 791 p. ill., maps 27 cm. + 1 computer disc - The Irwin/McGraw-Hill series in marketing .
ESTE LIBRO INCLUYE UN DISCO Includes index.
0256209820 48.94
986853
Marketing management
658.8 / P455b 1999
Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston Irwin/McGraw-Hill 1999. - xxiv, 791 p. ill., maps 27 cm. + 1 computer disc - The Irwin/McGraw-Hill series in marketing .
ESTE LIBRO INCLUYE UN DISCO Includes index.
0256209820 48.94
986853
Marketing management
658.8 / P455b 1999