Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood.
Series Events management seriesDetalles de publicación: Oxford Burlington, MA Elsevier/Butterworth-Heinemann 2006.Descripción: xxi, 322 p. ill. 25 cmISBN:- 0750663618 (pbk.)
- 394.2068 M4234i 22
- GT3405 .M37 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 394.2068 M4234i (Navegar estantería(Abre debajo)) | Disponible | 80000002307893 |
Descripciones mejoradas de Syndetics:
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Tables
- Figures
- Case Studies
- Introduction
- Section 1 Integrated Marketing Communications
- Chapter 1 Marketing Communications Planning
- Chapter 2 Research and Analysis
- Chapter 3 Communications Objectives and Targeting
- Chapter 4 Communications Strategy
- Section 2 Communications Toolkit
- Chapter 5 Public Relations
- Chapter 6 E-Marketing Communications
- Chapter 7 Advertising
- Chapter 8 Event Sponsorship Programmes
- Chapter 9 Sales Promotion
- Chapter 10 Direct and Relationship Marketing
- Section 3 Events as Communications Tools
- Chapter 11 Promotional Events
- Chapter 12 Corporate Sponsorship of Events
- Chapter 13 Corporate Hospitality
- Section 4 Ensuring Future Success
- Chapter 14 Implementation, Evaluation and Control
- Chapter 15 Trends and Forecasts
- Index