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Innovative marketing communications

Masterman, Guy.

Innovative marketing communications strategies for the events industry Guy Masterman, Emma H. Wood. - Oxford Burlington, MA Elsevier/Butterworth-Heinemann 2006. - xxi, 322 p. ill. 25 cm. - Events management series .

Includes bibliographical references and indexes.

ISBN: 0750663618 (pbk.)

LCCN: 2005925262

Nat. Bib. No.: GBA503048

Subjects--Topical Terms:
Special events--Management.
Special events--Marketing.

LC Class. No.: GT3405 / .M37 2006

Dewey Class. No.: 394.2068 / M4234i

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