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Booklist Review

Those who have read any of Mancuso's 18 previous books, his numerous articles, or his newsletter will find much that is familiar here. He includes his usual, spirited paean to entrepreneurship, but his focus this time is on the art of persuasion. Mancuso suggests that the ability to persuade is a combination of selling, negotiating, and motivating skills, and he demonstrates eight weapons that make up an "entrepreneurial persuader's" arsenal: assertiveness, blocking, coalition, exchange, ingratiation, sanctions, upward appeal, and rational appeal. Mancuso's works frequently appear on small-business bibliographies; consequently, libraries can anticipate demand. ~--David Rouse