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Mancuso, Joseph.

Winning with the power of persuasion Mancuso's secrets for small business success Joseph Mancuso. - [Chicago, Ill.] Enterprise-Dearborn c1993. - xiv, 209 p. ill. 24 cm.

Includes index.

Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners.

ISBN: 079310517X 19.95

LCCN: 93009176

Subjects--Topical Terms:
Entrepreneurship--United States.
Small business--United States.
New business enterprises--United States.

LC Class. No.: HB615 / .M35 1993

Dewey Class. No.: 338/.04/0973