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Strategic database marketing Robert R. Jackson, Paul Wang.
Detalles de publicación: Lincolnwood, Ill., USA NTC Business Books c1994.Descripción: p. cmISBN:- 0844232327
- 658.8/4 20
- HF5415.126 .J33 1994
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF 5415.126 .J33 1994 (Navegar estantería(Abre debajo)) | Disponible | 50000002041845 |
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Descripciones mejoradas de Syndetics:
Shows marketers and business managers how to take advantage of the opportunities technologies have made available to them. This book explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; and the critical role of database marketing in business growth.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part I What Has Happened to Marketing?
- Chapter 1 Why Marketing Needs Database Technology
- Chapter 2 Information is Power: How the Database Empowers Marketers
- Part II What Database Marketing Is . . . And How It Works
- Chapter 3 The ABCs of Database Marketing
- Chapter 4 15 Ways to Use Your Database
- Chapter 5 Database Marketing in Action Three Key Building Blocks of a Database System: Data, Technology, and Statistical Techniques
- Chapter 6 Data: A Database is Only as Powerful as the Data It Houses
- Chapter 7 Data: Developing a Source Data Strategy
- Chapter 8 Technology: Technology Made Simple
- Chapter 9 Technology: Choosing the Right Technology for Your Database
- Chapter 10 Statistical Techniques: Segmentation--A Key to Understanding Your Customers
- Chapter 11 Statistical Techniques: Analysis and Modeling
- Part IV Managing The Database
- Chapter 12 Putting Together Your Database Marketing System
- Chapter 13 Selling the Database Marketing Program to Management Staying Ahead of the Curve: Future Issues in Database Marketing
- Chapter 14 A Pattern for the Future: The Database as a Strategic Resource and Customer Contact Marketing
- Chapter 15 Social Issues in Database Marketing: Environmental Waste and Consumer Privacy
- Chapter 16 Future Trends in Database Marketing