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Strategic database marketing

Jackson, Robert R.

Strategic database marketing Robert R. Jackson, Paul Wang. - Lincolnwood, Ill., USA NTC Business Books c1994. - p. cm.

Includes bibliographical references and index.

ISBN: 0844232327

LCCN: 93042154

Subjects--Topical Terms:
Data base marketing.

LC Class. No.: HF5415.126 / .J33 1994

Dewey Class. No.: 658.8/4

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