Descripciones mejoradas de Syndetics:

Explains how to develop and evaluate business strategies, select profitable markets, assess relative quality, and monitor market evolution.

Tabla de contenidos provista por Syndetics

• Preface(p. vii)
• Acknowledgments(p. xi)
• 1. Are There Any General Strategy Principles?(p. 1)
• 2. Linking Strategies to Performance(p. 17)
• 3. Learning from Experience: The PIMS Approach(p. 30)
• 4. Picking Profitable Markets(p. 52)
• 5. Market Position and Profitability(p. 70)
• 6. Quality Is King(p. 103)
• 7. Capital Intensity Can Upset the Applecart(p. 135)
• 8. When Does Vertical Integration Pay Off?(p. 163)
• 9. Strategies for Market Leaders and Followers(p. 182)
• 10. Market Evolution and Competitive Strategy(p. 197)
• 11. Managing for Tomorrow(p. 211)
• 12. Integrating Strategies for Clusters of Businesses(p. 229)
• Appendix A The PIMS Data Bases(p. 257)
• Appendix B Statistical Methods(p. 273)
• Notes and References(p. 285)
• Select Bibliography of Publications Dealing with PIMS(p. 301)
• Name Index(p. 313)
• Subject Index(p. 317)

Reseñas proporcionadas por Syndetics

CHOICE Review

This volume is a fascinating analytical depiction of PIMS {{profit impact of market strategy}} research, and what this assiduous study revealed about performance characteristics of some 2,600 business units, especially the determining influences of market conditions, competitive positions, and policies adopted by the businesses. The first three chapters (and two later appendixes) explore the nature of strategic principles, introduce the PIMS database, explain research procedures, and present overall results. Then five chapters analyze (with some cross-referencing) the main correlates of high-profit performance: promising markets, large market share, output customers perceive as high quality, minimum capital intensity, and caution about vertical integration. Four final, increasingly normative chapters cover strategies for market leaders and followers, market evolution, longer-term planning, and related business units. Although mostly straightforward and nontechnical, this volume is challenging and specialized, but it rewards the reader with the most complete presentation available of the PIMS research's stimulating, significant results. The volume is enriched by critical collation with other research, examples from non-PIMS sources, and a useful bibliography-all of which aid in making the PIMS research fully understandable in context. Highly recommended for upper-division and graduate collections.-J.C. Thompson, University of Connecticut