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The PIMS principles

Buzzell, Robert D.

The PIMS principles linking strategy to performance Robert D. Buzzell, Bradley T. Gale. - New York London Free Press Collier Macmillan c1987. - xiii, 322 p. ill.

Includes index.

Bibliography: p. 301-312.

ISBN: 0029044308

LCCN: 87000416

Subjects--Topical Terms:
Marketing--Management.
Strategic planning

LC Class. No.: HF5415.13 / .B893 1987

Dewey Class. No.: 658.8/02

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