Advertising handbook for health care services William J. Winston, editor.
Detalles de publicación: New York Haworth Press c1986.Descripción: xiv, 287 p. ill. 25 cmISBN:- 0866563903
- 659.1/93621 19
- HF6161.P9 P18 1986
- W 74 A244
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 695.1 A244 (Navegar estantería(Abre debajo)) | Disponible | 80000000820160 |
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Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns--their historical development, media strategy, placement process, and explains how they worked--their reasons for effectiveness. Enhance your skills in creating effective advertisements and learn more about the importance and positive potential that advertising holds in communicating with needed target groups.
Includes bibliographies and index.