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Advertising handbook for health care services

Advertising handbook for health care services William J. Winston, editor. - New York Haworth Press c1986. - xiv, 287 p. ill. 25 cm.

Includes bibliographies and index.

ISBN: 0866563903 110.00

LCCN: 85027013 //r89

Subjects--Topical Terms:
Advertising--Medicine.
Marketing of Health Services.
Advertising--Medicine--United States.

LC Class. No.: HF6161.P9 / P18 1986

Dewey Class. No.: 659.1/93621

National Library of Medicine Call No.: W 74 A244

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