Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
Marketing management strategies and programs Joseph P. Guiltinan, Gordon W. Paul.
Series McGraw-Hill series in marketingDetalles de publicación: New York McGraw-Hill 1990.Edición: 4th edDescripción: vISBN:- 0070489424
- 658.8 20
- HF5415.13 .G84 1990
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 G962m4 (Navegar estantería(Abre debajo)) | Disponible | 80000000764772 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part 1 Managerial Perspectives on Marketing
- 1 Market Orientation, Marketing Management, and the Marketing Planning Process
- 2 Corporate Marketing Planning
- Part 2 Situation Analysis
- 3 Market Analysis
- 4 Target Marketing: Segmentation and Positioning For Competitive Advantage
- 5 Market Measurement
- 6 Profitability and Productivity Analysis
- Part 3 Marketing Strategies and Programs
- 7 Marketing Strategies
- 8 Product-Development Programs
- 9 Pricing Programs
- 10 Advertising Programs
- 11 Sales-Promotion and Direct Marketing Programs
- 12 Sales and Distribution Programs
- 13 Managing Sales and Distribution
- Part 4 Coordination and Control
- 14 Organizing and Managing Marketing and Sales Programs
- 15 The Annual Marketing Plan