APA

Guiltinan J. P., Paul G. W., . (1990). Marketing management: strategies and programs. New York: McGraw-Hill.

Chicago

Guiltinan Joseph P, Paul Gordon W, . 1990. Marketing management: strategies and programs. New York: McGraw-Hill.

Harvard

Guiltinan J. P., Paul G. W., . (1990). Marketing management: strategies and programs. New York: McGraw-Hill.

MLA

Guiltinan Joseph P, Paul Gordon W, . Marketing management: strategies and programs. New York: McGraw-Hill. 1990.