Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
Issues in advertising the economics of persuasion edited by David G. Tuerck.
Series AEI symposia ; 78D.Detalles de publicación: Washington American Enterprise Institute for Public Policy Research c1978.Descripción: 284 p. 23 cmISBN:- 0844721271.
- 0844721263
- 338.4/3
- HF5827 .I83
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 338.43 I86 (Navegar estantería(Abre debajo)) | Disponible | 80000000474513 |
Total de reservas: 0
Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
Includes bibliographical references.
Tabla de contenidos provista por Syndetics
- Major Contributors(p. v)
- Introduction(p. 1)
- Acknowledgments(p. 11)
- Part 1 Issues in Regulation(p. 13)
- Advertising and Legal Theory(p. 15)
- Advertising Regulation and the Consumer Movement(p. 27)
- Commentaries(p. 45)
- Part 2 Advertising and the Firm(p. 69)
- Towards a Theory of the Economics of Advertising(p. 71)
- Introduction(p. 71)
- Optimal Advertising: an Intra-Industry Approach(p. 91)
- Conclusion(p. 111)
- Technical Appendix(p. 112)
- Commentaries(p. 115)
- Part 3 Advertising as Information(p. 131)
- Advertising as Information Once More(p. 133)
- Appendix A Derivation of the Relationship Between a and P*(p. 156)
- Appendix B Data Sources(p. 158)
- Advertising, Information, and Product Differentiation(p. 184)
- Commentaries(p. 193)
- Four Part Advertising, Concentration, and Profits(p. 215)
- Advertising Intensity and Industrial Concentration- an Empirical Inquiry, 1947-1967(p. 217)
- Conclusions(p. 249)
- Advertising and Oligopoly: Correlations in Search of Understanding(p. 253)
- Appendix A (p. 262)
- Appendix B (p. 263)
- Commentaries(p. 267)