Issues in advertising
Issues in advertising the economics of persuasion
edited by David G. Tuerck.
- Washington American Enterprise Institute for Public Policy Research c1978.
- 284 p. 23 cm.
- [AEI symposia ; 78D] .
- AEI symposia 78D. .
Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
Includes bibliographical references.
0844721271. 0844721263
78006139 //r84
Advertising--Economic aspects--Congresses.
HF5827 / .I83
338.4/3
Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
Includes bibliographical references.
0844721271. 0844721263
78006139 //r84
Advertising--Economic aspects--Congresses.
HF5827 / .I83
338.4/3