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Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last .

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the "top 20 books that all graphic designers should read (and own)," according to Adobe.com*

Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level , Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.

Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity .

Logos that Last also includes:

Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession
With Logos that Last , discover how to create inventive, thoughtful, and enduring logos using Peters's own hands-on, step-by-step process.

Tabla de contenidos provista por Syndetics

• Hello(7)
• The Pursuit of Perfection(9)
• The Beginning(12)
• Chapter 1 What Makes A Logo Last?(18)
• Chapter 2 Brand Mark Process(41)
• Chapter 3 Inspiration Hunting(69)
• Chapter 4 Badge Design Process(80)
• Chapter 5 Brand Extensions(92)
• Chapter 6 Brand Evolution(104)
• Chapter 7 The Shop(120)
• Chapter 8 Case Studies(128)
• Chapter 9 Passion Projects(182)
• Thank You(203)
• Acknowledgments(204)
• About the Author(204)
• Index(206)

Notas de autor provistas por Syndetics

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He's worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.