Logos that last : (Registro nro. 305117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03023nam a22003977a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251024120026.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231024s2023 maua o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780760383179 |
| International Standard Book Number | 9780760383186 |
| Qualifying information | electronic book |
| International Standard Book Number | 0760383189 |
| Qualifying information | electronic book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC1002.L63 |
| Item number | P48 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peters, Allan, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Logos that last : |
| Remainder of title | how to create iconic visual branding. / |
| Statement of responsibility, etc. | by Allan Peters. |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Beverly, MA : |
| Name of producer, publisher, distributor, manufacturer | Rockport Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208 pages : |
| Other physical details | ill. ; col. ; |
| Dimensions | 26cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 7 Hello --<br/>9 The Pursuit of Perfection --<br/>12 The Beginning --<br/>18 Chapter 1: What Makes a Logo Last? --<br/>41 Chapter 2: Brand Mark Process --<br/>69 Chapter 3: Inspiration Hunting --<br/>80 Chapter 4: Badge Design Process --<br/>92 Chapter 5: Brand Extensions --<br/>104Chapter 6: Brand Evolution --<br/>120 Chapter 7: The Shop --<br/>128 Chapter 8: Case Studies --<br/>182 Chapter 9: Passion Projects --<br/>203 Thank You --<br/>204 Acknowledgments --<br/>204 About the Author --<br/>206 Index --<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process."-- Provided by publisher.<br/>With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding. |
| 588 ## - | |
| Source of description note | Description based on online resource; title from digital title page (viewed on December 01, 2023). |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Access is available to the Yale community. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design. |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design |
| Source of heading or term | fast |
| Topical term or geographic name entry element | Graphic design. |
| 9 (RLIN) | 230537 |
| Topical term or geographic name entry element | Product design. |
| 9 (RLIN) | 154117 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| 655 #0 - | |
| Genre/form data or focus term | Electronic books. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Edition | First edition. |
| Classification part | NC1002.L63 |
| Call number prefix | General |
| Call number suffix | P48 2023 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 24/10/2025 | Amazon | 28.96 | 1 | General NC1002.L63 P48 2023 | 91000000751602 | 28/01/2026 | 21/01/2026 | 1 | 38.96 | Libro Col. General CARIBET |