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Revised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations.

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs-- Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Eighth Edition is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.

Graphic Design School , 8th Edition, covers the fundamentals of design including:

Color, typographic rules and typefaces, web design and layout, and app or social media design Information architecture, file organization, and content management The importance of coding requirements and SEO Case studies, designer biographies, and student assignments for testing skills and concepts Revisits traditional printing techniques such as risograph and screen printing

Graphic Design School , 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

Tabla de contenidos provista por Syndetics

• Introduction(6)
• Part 1 Principles(8)
• Chapter 1 Research and Concepts
• Basics of research(10)
• Linear reasoning/lateral thinking(14)
• Exploratory drawing(16)
• Visualizing ideas(18)
• Theories of image and text(20)
• Audiences, markets, and concepts(24)
• Scheduling, organizing, and finalizing(26)
• Chapter 1: Assignments(30)
• Chapter 2 Fundamentals of Composition
• Basics of composition(32)
• Form and space(36)
• Symmetry/asymmetry(38)
• Basic principles of design layout(40)
• Styles of layout(44)
• Pace and contrast(46)
• Size and format(50)
• Identity and extended systems(52)
• Photography and illustration(56)
• Chapter 2: Assignments(60)
• Chapter 3 Fundamentals of Typography
• Typography and meaning(62)
• The anatomy of type(64)
• Understanding and selecting typefaces(66)
• Spacing(72)
• Readability and legibility(76)
• Typographic emphasis and hierarchy(78)
• Typographic rules/boxes and ornaments(82)
• Text as image(84)
• Chapter 3: Assignments(86)
• Chapter 4 Fundamentals of Color
• Color terminology(88)
• Color legibility, contrast, and harmony(92)
• Color associations(94)
• Color as information(96)
• Chapter 4: Assignments(98)
• Part 2 Practice(100)
• Chapter 5 Tools and Technologies
• Photography basics and sourcing images(102)
• InDesign(106)
• Photoshop(110)
• Illustrator(114)
• Animate and After Effects(118)
• Chapter 5: Assignments(120)
• Chapter 6 Print Production and Presentations
• Preparing files for print(124)
• Creating a convincing presentation(128)
• Paper stocks and finishing(130)
• Printed color(132)
• Print media(134)
• Digital printing(138)
• Correcting color proofs and press checks(140)
• Chapter 6: Assignments(142)
• Chapter 7 Web Design
• Project development process overview(144)
• Project structures(150)
• Web tools(152)
• Initial consultations(156)
• Information architecture (IA)(158)
• Flowcharts and wireframes(160)
• Common elements of a web layout(164)
• Designing for the Web(166)
• Mobile application design(172)
• Working with content management systems(175)
• Search engine optimization (SEO)(178)
• Online portfolios(180)
• Chapter 7: Assignments(184)
• Chapter 8 Expert Paths(188)
• Glossary(198)
• Bibliography(202)
• Online resources(203)
• Index(204)
• Acknowledgments(208)

Notas de autor provistas por Syndetics

Abbie Vickress (London, UK) is a Senior Lecturer on the Graphic Communication Design programme at Central Saint Martins, University of the Arts in London. She is a graphic designer and researcher, exploring knowledge generation in public engagement and cultural spaces. This critical approach manifests through printed design, exhibition design curation, writing and facilitation of workshops and events.