Graphic design school : (Registro nro. 304445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04380nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250815123845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250815b2023 |||a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394185665 |
| International Standard Book Number | 1394185669 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC845 |
| Item number | D33 2023 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dabner, David |
| 9 (RLIN) | 302376 |
| 245 ## - TITLE STATEMENT | |
| Title | Graphic design school : |
| Remainder of title | the principles and practice of graphic design. / |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208 p. : |
| Other physical details | ill. ; col. ; |
| Dimensions | 23cm |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | "A quarto book"--Title page verso |
| 501 ## - WITH NOTE | |
| With note | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | INTRODUCTION: 6 -- <br/>PART ONE: PRINCIPLES: 8 -- <br/>CHAPTER ONE: RESEARCH AND CONCEPTS: <br/>Basics of research: 10 -- <br/>Linear reasoning/lateral thinking: 14 -- <br/>Exploratory drawing: 16 -- <br/>Visualizing ideas: 18 -- <br/>Theories of image and text: 20 -- <br/>Audiences, markets, and concepts: 24 -- <br/>Scheduling, organizing, and finalizing: 26 -- <br/>Chapter 1: Assignments: 30 -- <br/>CHAPTER TWO: FUNDAMENTALS OF COMPOSITION:<br/>Basics of composition: 32 -- <br/>Form and space: 36 -- <br/>Symmetry/asymmetry: 38 -- <br/>Basic principles of design layout: 40 -- <br/>Styles of layout: 44 -- <br/>Pace and contrast: 46 -- <br/>Size and format: 50 -- <br/>Identity and extended systems: 52 -- <br/>Photography and illustration: 56 -- <br/>Chapter 2: Assignments: 60 -- <br/>CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY:<br/>Typography and meaning: 62 -- <br/>The anatomy of type: 64 -- <br/>Understanding and selecting typefaces: 66 -- <br/>Spacing: 72 -- <br/>Readability and legibility: 76 -- <br/>Typographic emphasis and hierarchy: 78 -- <br/>Typographic rules/boxes and ornaments: 82 -- <br/>Text as image: 84 -- <br/>Chapter 3: Assignments: 86 -- <br/>CHAPTER FOUR: FUNDAMENTALS OF COLOR:<br/>Color terminology: 88 -- <br/>Color legibility, contrast, and harmony: 92 -- <br/>Color associations: 94 -- <br/>Color as information: 96 -- <br/>Chapter 4: Assignments: 98 -- <br/>CHAPTER FIVE: TOOLS AND TECHNOLOGIES:<br/>Photography basics and sourcing images: 102 -- <br/>InDesign: 106 -- <br/>Photoshop: 110 -- <br/>Illustrator: 114 -- <br/>Animate and After Effects: 118 -- <br/>Chapter 5: Assignments: 120 -- <br/>CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS:<br/>Preparing files for print: 124 -- <br/>Creating a convincing presentation: 128 -- <br/>Paper stocks and finishing: 130 -- <br/>Printed color: 132 -- <br/>Print media: 134 -- <br/>Digital printing: 138 -- <br/>Correcting color proofs and press checks: 140 -- <br/>Chapter 6: Assignments: 142 -- <br/>CHAPTER SEVEN: WEB DESIGN:<br/>Project development process overview: 144 -- <br/>Project structures: 150 -- <br/>Web tools: 152 -- <br/>Initial consultations: 156 -- <br/>Information architecture (IA): 158 -- <br/>Flowcharts and wireframes: 160 -- <br/>Common elements of a web layout: 164 -- <br/>Designing for the Web: 166 -- <br/>Mobile application design: 172 -- <br/>Working with content management systems: 175 -- <br/>Search engine optimization (SEO): 178 -- <br/>Online portfolios: 180 -- <br/>Chapter 7: Assignments: 184 -- <br/>CHAPTER EIGHT: EXPERT PATHS: 188 -- <br/>Glossary: 198 -- <br/>Bibliography: 202 -- <br/>Online resources: 203 -- <br/>Index: 204 -- <br/>Acknowledgments: 208 -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "From understanding graphic design fundamentals, to developing original concepts, to creating finished designs -- Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This eighth edition is updated with many new images and examples including the Web, apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software"--Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commercial arts. |
| 9 (RLIN) | 78598 |
| Topical term or geographic name entry element | Graphic arts |
| 9 (RLIN) | 105242 |
| Topical term or geographic name entry element | Graphic design. |
| 9 (RLIN) | 230537 |
| Topical term or geographic name entry element | Visual communication |
| 9 (RLIN) | 186132 |
| Topical term or geographic name entry element | Design |
| 9 (RLIN) | 86034 |
| Form subdivision | General |
| General subdivision | Graphic Arts |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stewart, Sandra |
| 9 (RLIN) | 302377 |
| Personal name | Vickress, Abbie |
| 9 (RLIN) | 302378 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Edition | Eighth edition |
| Classification part | NC845 |
| Call number prefix | General |
| Call number suffix | D33 2023 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 10/06/2024 | Amazon | 59.56 | General NC845 D33 2023 | 91000000750745 | 15/08/2025 | 1 | 69.56 | 10/06/2024 | Libro Col. General CARIBET |