Ultimate guide to influencer marketing / by Eric Butow and Stephanie Garcia. txt

Por:

Butow, Eric [author.]

Colaborador(es):

Garcia, Stephanie [author.]

Series Entrepreneur ultimate guidesEditor: Irvine, CA : Entrepreneur Press, 2023Descripción: xiv, 156 p. : ill. ; 26 cmTipo de contenido:

text

Tipo de medio:

unmediated

Tipo de soporte:

volume

ISBN:

9781642011630
1642011630

Tema(s):

Clasificación CDD:

23/eng/20231012 658.872

Clasificación LoC:

HF5415.1265 B887 2023

Contenidos:

Influencer Marketing Foreword by Neal Schaffer iv -- Introduction xiii -- What You Can Expect from the Ultimate Guide to Influencer Marketing xiii -- SECTION 1 Getting Ready to Introduce Yourself 1 -- CHAPTER 1: All the Reasons to Invest in Influencer Marketing 3 -- Amplify Your Marketing 3 -- The Impact of Influencer Marketing 7 -- How Much Will You Spend? 8 -- A Starting Point 8 -- Don't Forget Logistics 9 -- What You Learned 12 -- CHAPTER 2: What Platforms Work Best with Influencers 13 -- B2B vs. B2C Influencers 13 -- What are the Best Platforms? 15 -- Is Your Business a Fit? 23 -- Four Areas with More Influencers 23 -- What You Learned 24 -- CHAPTER 3: How to Fit Your Business with the Right Influencers 27 -- Define Your Goals 27 -- Identify Your Target Audience 27 -- Find Influencers Who Align with Your Brand 27 -- Doing Your Research 28 -- Beware of Influencers with Fake Followers 35 -- What You Learned 38 -- SECTION 2 Making Valuable Connections 39 -- CHAPTER 4: Why Micro Is Coming In and Macro Is Going Out 41 -- The Different Types of Influencers and Their Followers 41 -- Breaking Down the Limits of Traditional Influencers 42 -- What About Smaller Influencers? 42 -- Small but High Engagement 43 -- Authenticity 44 -- What You Learned 44 -- CHAPTER 5: Four Tips for Reaching Out to Micro-Influencers 45 -- Do Your Research 46 -- Engage First 46 -- Personalize Your Outreach 46 -- Offer Value and Benefits 51 -- What You Learned 52 -- CHAPTER 6: How to Build a Strategic Partnership with Influencers 53 -- Craft a Compelling Value Proposition 53 -- Establish Clear Terms and Sign Agreements 55 -- Collaborate on Content Creation 57 -- Maintain Ongoing Communication 57 -- Provide Feedback and Show Appreciation 58 -- Track and Measure Results 58 -- What You Learned 58 -- CHAPTER 7: Types of Influencer Collaborations 61 -- Affiliate Marketing 61 -- Brand Ambassadors 62 -- Event Sponsorship and Attendance 62 -- Giveaways and Contests 62 -- Guest Content 62 -- Product Development and Creation 62 -- Social Advocacy 63 -- Sponsored Content 63 -- What You Learned 63 -- SECTION 3: Putting Your Influencer Marketing to Work 65 -- CHAPTER 8: The Roles of Social Media and Content Marketing 67 -- Social Sharing 68 -- Authority Building 69 -- Broadcast Teaching 72 -- Dark Social Media 72 -- Paid Social Media 73 -- What You Learned 73 -- CHAPTER 9: Craft Your Social Media Strategy 75 -- Determine Your Strengths 75 -- Determine Your Assets 75 -- Determine Your Goals 77 -- Determine Your Plan 78 -- What You Learned 86 -- CHAPTER 10: Build Your Campaign 87 -- Set Campaign Objectives 87 -- Stay Informed and Adapt 87 -- Understand Your Audience 87 -- Create a Campaign Brief 88 -- What You Learned 92 -- CHAPTER 11: Run a Successful Campaign 95 -- Balance Creativity and Guidelines 95 -- Communicate Often 95 -- Adapt to Change 97 -- Negative Publicity 97 -- Evaluate and Optimize 97 -- What You Learned 97 -- CHAPTER 12: Leverage Paid Social Media 99 -- Google Ads 99 -- Facebook Ads 100 -- The Power of Search + Remarketing 100 -- Other Platforms 102 -- What You Learned 108 -- CHAPTER 13: Repurpose and Reuse Social Content 109 -- Technique 1: Live Video 109 -- Technique 2: User-Generated Content 112 -- Technique 3: Embedded Social Media Posts 113 -- Technique 4: Turn Discussions Into Blog Posts Technique 113 -- 5: Ask Questions 113 -- What You Learned 114 -- CHAPTER 14: Manage Your Leads 115 -- Align with Your Sales Team 115 -- Automate Lead Management Processes 116 -- Build Tracking Mechanisms 116 -- Qualify and Track Leads 116 -- Provide Valuable Content 115 -- What You Learned 117 -- CHAPTER 15: Prove the ROl of Your Influencer Marketing 119 -- Set Clear Goals and Objectives 119 -- Track and Measure Key Metrics 119 -- Know Your Key Performance Indicators 120 -- Use Sentiment Analysis 123 -- Monitor Brand Mentions and Social Media Impact 123 -- Calculate the Financial ROI 124 -- Compare and Contrast 125 -- Going Micro for Macro Results 125 -- A Case Study: HotBox by Wiz 126 -- What You Learned 126 -- About the Authors 129 -- Influencer Marketing Resources 131 -- Articles and Insights 131 -- Campaign Management 132 -- Influencer Tools for eCommerce Brands 132 -- Influencer Marketing Agencies 132 -- Glossary 133 -- Index 143 --

Resumen: "This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--

Existencias
Imagen de cubierta	Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Ubicación en estantería	Signatura topográfica	Materiales especificados	Info Vol	URL	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems	Prioridad de la cola de reserva de ejemplar	Reservas para cursos
	Libro Col. General CARIBET	CARIBET Biblioteca Arquitectura Colección General CARIBET				General HF5415.1265 B887 2023 (Navegar estantería(Abre debajo))				1	Disponible			91000000750703

Total de reservas: 0

Descripciones mejoradas de Syndetics:

Leverage the power of influencer marketing for your business.

The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:

The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business

Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

Includes index.

Influencer Marketing
Foreword by Neal Schaffer iv --
Introduction xiii --
What You Can Expect from the Ultimate Guide to Influencer Marketing xiii --
SECTION 1 Getting Ready to Introduce Yourself 1 --
CHAPTER 1:
All the Reasons to Invest in Influencer Marketing 3 --
Amplify Your Marketing 3 --
The Impact of Influencer Marketing 7 --
How Much Will You Spend? 8 --
A Starting Point 8 --
Don't Forget Logistics 9 --
What You Learned 12 --
CHAPTER 2:
What Platforms Work Best with Influencers 13 --
B2B vs. B2C Influencers 13 --
What are the Best Platforms? 15 --
Is Your Business a Fit? 23 --
Four Areas with More Influencers 23 --
What You Learned 24 --
CHAPTER 3:
How to Fit Your Business with the Right Influencers 27 --
Define Your Goals 27 --
Identify Your Target Audience 27 --
Find Influencers Who Align with Your Brand 27 --
Doing Your Research 28 --
Beware of Influencers with Fake Followers 35 --
What You Learned 38 --
SECTION 2 Making Valuable Connections 39 --
CHAPTER 4:
Why Micro Is Coming In and Macro Is Going Out 41 --
The Different Types of Influencers and Their Followers 41 --
Breaking Down the Limits of Traditional Influencers 42 --
What About Smaller Influencers? 42 --
Small but High Engagement 43 --
Authenticity 44 --
What You Learned 44 --
CHAPTER 5:
Four Tips for Reaching Out to Micro-Influencers 45 --
Do Your Research 46 --
Engage First 46 --
Personalize Your Outreach 46 --
Offer Value and Benefits 51 --
What You Learned 52 --
CHAPTER 6:
How to Build a Strategic Partnership with Influencers 53 --
Craft a Compelling Value Proposition 53 --
Establish Clear Terms and Sign Agreements 55 --
Collaborate on Content Creation 57 --
Maintain Ongoing Communication 57 --
Provide Feedback and Show Appreciation 58 --
Track and Measure Results 58 --
What You Learned 58 --
CHAPTER 7:
Types of Influencer Collaborations 61 --
Affiliate Marketing 61 --
Brand Ambassadors 62 --
Event Sponsorship and Attendance 62 --
Giveaways and Contests 62 --
Guest Content 62 --
Product Development and Creation 62 --
Social Advocacy 63 --
Sponsored Content 63 --
What You Learned 63 --
SECTION 3:
Putting Your Influencer Marketing to Work 65 --
CHAPTER 8:
The Roles of Social Media and Content Marketing 67 --
Social Sharing 68 --
Authority Building 69 --
Broadcast Teaching 72 --
Dark Social Media 72 --
Paid Social Media 73 --
What You Learned 73 --
CHAPTER 9:
Craft Your Social Media Strategy 75 --
Determine Your Strengths 75 --
Determine Your Assets 75 --
Determine Your Goals 77 --
Determine Your Plan 78 --
What You Learned 86 --
CHAPTER 10:
Build Your Campaign 87 --
Set Campaign Objectives 87 --
Stay Informed and Adapt 87 --
Understand Your Audience 87 --
Create a Campaign Brief 88 --
What You Learned 92 --
CHAPTER 11:
Run a Successful Campaign 95 --
Balance Creativity and Guidelines 95 --
Communicate Often 95 --
Adapt to Change 97 --
Negative Publicity 97 --
Evaluate and Optimize 97 --
What You Learned 97 --
CHAPTER 12:
Leverage Paid Social Media 99 --
Google Ads 99 --
Facebook Ads 100 --
The Power of Search + Remarketing 100 --
Other Platforms 102 --
What You Learned 108 --
CHAPTER 13:
Repurpose and Reuse Social Content 109 --
Technique 1: Live Video 109 --
Technique 2: User-Generated Content 112 --
Technique 3: Embedded Social Media Posts 113 --
Technique 4: Turn Discussions Into Blog Posts Technique 113 --
5: Ask Questions 113 --
What You Learned 114 --
CHAPTER 14:
Manage Your Leads 115 --
Align with Your Sales Team 115 --
Automate Lead Management Processes 116 --
Build Tracking Mechanisms 116 --
Qualify and Track Leads 116 --
Provide Valuable Content 115 --
What You Learned 117 --
CHAPTER 15:
Prove the ROl of Your Influencer Marketing 119 --
Set Clear Goals and Objectives 119 --
Track and Measure Key Metrics 119 --
Know Your Key Performance Indicators 120 --
Use Sentiment Analysis 123 --
Monitor Brand Mentions and Social Media Impact 123 --
Calculate the Financial ROI 124 --
Compare and Contrast 125 --
Going Micro for Macro Results 125 --
A Case Study: HotBox by Wiz 126 --
What You Learned 126 --
About the Authors 129 --
Influencer Marketing Resources 131 --
Articles and Insights 131 --
Campaign Management 132 --
Influencer Tools for eCommerce Brands 132 --
Influencer Marketing Agencies 132 --
Glossary 133 --
Index 143 --

"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--

Tabla de contenidos provista por Syndetics

Foreword(iv)
Introduction(xiii)
What You Can Expect from the Ultimate Guide to Influencer Marketing(xiii)
Section 1 Getting Ready to introduce Yourself(1)
Chapter 1 All the Reasons to Invest in Influencer Marketing(3)
Amplify Your Marketing(3)
The Impact of Influencer Marketing(7)
How Much Will You Spend?(8)
A Starting Point(8)
Don't Forget Logistics(9)
What You Learned(12)
Chapter 2 What Platforms Work Best with Influences(13)
B2B vs. B2C Influences(13)
What are the Best Platforms?(15)
Is Your Business a Fit?(23)
Four Areas with More Influencers(23)
What You Learned(24)
Chapter 3 How to Fit Your Business with the Right Influences(27)
Define Your Goals(27)
Identify" Your Target Audience(27)
Find Influences Who Align with Your Brand(27)
Doing Your Research(28)
Beware of Influencers with Fake Followers(35)
What You Learned(38)
Section 2 Making Valuable Connections(39)
Chapter 4 Why Micro Is Coming In and Macro Is Going Out(41)
The Different Types of Influencers and Their Followers(41)
Breaking Down the Limits of Traditional Influencers(42)
What About Smaller Influencers?(42)
Small but High Engagement(43)
Authenticity(44)
What You Learned(44)
Chapter 5 Four Tips for Reaching Out to Micro-Influencers(45)
Do Your Research(46)
Engage First(46)
Personalize Your Outreach(46)
Offer Value and Benefits(51)
What You Learned(52)
Chapter 6 How to Build a Strategic Partnership with Influencers(53)
Craft a Compelling Value Proposition(53)
Establish Clear Terms and Sign Agreements(55)
Collaborate on Content Creation(57)
Maintain Ongoing Communication(57)
Provide Feedback and Show Appreciation(58)
Track and Measure Results(58)
What You Learned(58)
Chapter 7 Types of Influencer Collaborations(61)
Affiliate Marketing(61)
Brand Ambassadors(62)
Event Sponsorship and Attendance(62)
Giveaways and Contests(62)
Guest Content(62)
Product Development and Creation(62)
Social Advocacy(63)
Sponsored Content(63)
What You Learned(63)
Section 3 Putting Your Influencer Marketing To Work(65)
Chapte 8 The Roles of Social Media and Content Marketing(67)
Social Sharing(68)
Authority Building(69)
Broadcast Teaching(72)
Dark Social Media(72)
Paid Social Media(73)
What You Learned(73)
Chapter 9 Craft Your Social Media Strategy(75)
Determine Your Strengths(75)
Determine Your Assets(77)
Determine Your Goals(77)
Determine Your Plan(78)
What You Learned(86)
Chapter 10 Build Your Campaign(87)
Set Campaign Objectives(87)
Stay Informed and Adapt(87)
Understand Your Audience(87)
Create a Campaign Brief(88)
What You Learned(92)
Chapter 11 Run a Successful Campaign(95)
Balance Creativity and Guidelines(95)
Communicate Often(95)
Adapt to Change(97)
Negative Publicity(97)
Evaluate and Optimize(97)
What You Learned(97)
Chapter 12 Leverage Paid Social Media(99)
Google Ads(99)
Facebook Ads(100)
The Power of Search + Remarketing(100)
Other Platforms(102)
What You Learned(108)
Chapter 13 Repurpose and Reuse Social Content(109)
Technique 1: Live Video(109)
Technique 2: User-Generated Content(112)
Technique 3: Embedded Social Media Posts(112)
Technique 4: Turn Discussions Into Blog Posts(113)
Technique 5: Ask Questions(113)
What You Learned(114)
Chapter 15 Prove the R01 of Your Influencer Marketing(119)
Set Clear Goals and Objectives(119)
Track and Measure Key Metrics(119)
Know Your Key Performance Indicators(120)
Use Sentiment Analysis(123)
Monitor Brand Mentions and Social Media Impact(123)
Calculate the Financial ROI(124)
Compare and Contrast(125)
Going Micro for Macro Results(125)
A Case Study: HotBox by Wiz(126)
What You Learned(126)
About the Authors(129)
Influencer Marketing Resources(131)
Articles and. Insights(151)
Campaign Management(132)
Influencer Tools for eCommerce Brands(132)
Influencer Marketing Agencies(132)
Glossary(133)
Index(143)

Notas de autor provistas por Syndetics

Stephanie Garcia Stephanie Garcia is a live video strategist for brands and entrepreneurs-from moonwalkers to MasterChefs-who want to go from unknown to unforgettable. She hosts lights, Camera, and Live and co-authored Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA.

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