Ultimate guide to influencer marketing / (Registro nro. 304314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06254nam a22004457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250623162253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231013s2023 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781642011630 |
| Qualifying information | paperback |
| International Standard Book Number | 1642011630 |
| Canceled/invalid ISBN | 9781613084748 |
| Qualifying information | (epub |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | B887 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23/eng/20231012 |
| Classification number | 658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Butow, Eric, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Ultimate guide to influencer marketing / |
| Statement of responsibility, etc. | by Eric Butow and Stephanie Garcia. |
| Medium | txt |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Irvine, CA : |
| Name of producer, publisher, distributor, manufacturer | Entrepreneur Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 156 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Entrepreneur ultimate guides |
| 9 (RLIN) | 302347 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Influencer Marketing <br/>Foreword by Neal Schaffer iv --<br/>Introduction xiii --<br/>What You Can Expect from the Ultimate Guide to Influencer Marketing xiii --<br/>SECTION 1 Getting Ready to Introduce Yourself 1 --<br/>CHAPTER 1:<br/> All the Reasons to Invest in Influencer Marketing 3 --<br/> Amplify Your Marketing 3 --<br/>The Impact of Influencer Marketing 7 --<br/>How Much Will You Spend? 8 --<br/>A Starting Point 8 --<br/> Don't Forget Logistics 9 --<br/>What You Learned 12 --<br/>CHAPTER 2:<br/> What Platforms Work Best with Influencers 13 --<br/> B2B vs. B2C Influencers 13 --<br/>What are the Best Platforms? 15 --<br/>Is Your Business a Fit? 23 --<br/> Four Areas with More Influencers 23 --<br/>What You Learned 24 --<br/>CHAPTER 3:<br/> How to Fit Your Business with the Right Influencers 27 --<br/>Define Your Goals 27 --<br/>Identify Your Target Audience 27 --<br/>Find Influencers Who Align with Your Brand 27 --<br/>Doing Your Research 28 --<br/>Beware of Influencers with Fake Followers 35 --<br/>What You Learned 38 --<br/>SECTION 2 Making Valuable Connections 39 --<br/>CHAPTER 4:<br/> Why Micro Is Coming In and Macro Is Going Out 41 --<br/> The Different Types of Influencers and Their Followers 41 --<br/>Breaking Down the Limits of Traditional Influencers 42 --<br/> What About Smaller Influencers? 42 --<br/> Small but High Engagement 43 --<br/>Authenticity 44 --<br/>What You Learned 44 --<br/>CHAPTER 5:<br/> Four Tips for Reaching Out to Micro-Influencers 45 --<br/> Do Your Research 46 --<br/>Engage First 46 --<br/>Personalize Your Outreach 46 --<br/> Offer Value and Benefits 51 --<br/> What You Learned 52 --<br/>CHAPTER 6:<br/> How to Build a Strategic Partnership with Influencers 53 --<br/> Craft a Compelling Value Proposition 53 --<br/>Establish Clear Terms and Sign Agreements 55 --<br/>Collaborate on Content Creation 57 --<br/>Maintain Ongoing Communication 57 --<br/>Provide Feedback and Show Appreciation 58 --<br/>Track and Measure Results 58 --<br/>What You Learned 58 --<br/>CHAPTER 7:<br/>Types of Influencer Collaborations 61 --<br/> Affiliate Marketing 61 --<br/> Brand Ambassadors 62 --<br/> Event Sponsorship and Attendance 62 --<br/>Giveaways and Contests 62 --<br/>Guest Content 62 --<br/>Product Development and Creation 62 --<br/>Social Advocacy 63 --<br/>Sponsored Content 63 --<br/>What You Learned 63 --<br/>SECTION 3: <br/>Putting Your Influencer Marketing to Work 65 --<br/> CHAPTER 8: <br/>The Roles of Social Media and Content Marketing 67 --<br/>Social Sharing 68 --<br/>Authority Building 69 --<br/>Broadcast Teaching 72 --<br/>Dark Social Media 72 --<br/>Paid Social Media 73 --<br/>What You Learned 73 --<br/>CHAPTER 9:<br/> Craft Your Social Media Strategy 75 --<br/>Determine Your Strengths 75 --<br/> Determine Your Assets 75 --<br/>Determine Your Goals 77 --<br/>Determine Your Plan 78 --<br/> What You Learned 86 --<br/>CHAPTER 10:<br/> Build Your Campaign 87 --<br/>Set Campaign Objectives 87 --<br/>Stay Informed and Adapt 87 --<br/>Understand Your Audience 87 --<br/>Create a Campaign Brief 88 --<br/>What You Learned 92 --<br/>CHAPTER 11:<br/>Run a Successful Campaign 95 --<br/> Balance Creativity and Guidelines 95 --<br/>Communicate Often 95 --<br/> Adapt to Change 97 --<br/>Negative Publicity 97 --<br/> Evaluate and Optimize 97 --<br/>What You Learned 97 --<br/>CHAPTER 12:<br/> Leverage Paid Social Media 99 --<br/> Google Ads 99 --<br/> Facebook Ads 100 --<br/>The Power of Search + Remarketing 100 --<br/>Other Platforms 102 --<br/>What You Learned 108 --<br/>CHAPTER 13:<br/> Repurpose and Reuse Social Content 109 --<br/> Technique 1: Live Video 109 --<br/>Technique 2: User-Generated Content 112 --<br/>Technique 3: Embedded Social Media Posts 113 --<br/>Technique 4: Turn Discussions Into Blog Posts Technique 113 --<br/>5: Ask Questions 113 --<br/>What You Learned 114 --<br/>CHAPTER 14:<br/> Manage Your Leads 115 --<br/>Align with Your Sales Team 115 --<br/>Automate Lead Management Processes 116 --<br/> Build Tracking Mechanisms 116 --<br/> Qualify and Track Leads 116 --<br/>Provide Valuable Content 115 --<br/>What You Learned 117 --<br/>CHAPTER 15:<br/>Prove the ROl of Your Influencer Marketing 119 --<br/> Set Clear Goals and Objectives 119 --<br/>Track and Measure Key Metrics 119 --<br/> Know Your Key Performance Indicators 120 --<br/>Use Sentiment Analysis 123 --<br/>Monitor Brand Mentions and Social Media Impact 123 --<br/>Calculate the Financial ROI 124 --<br/>Compare and Contrast 125 -- <br/>Going Micro for Macro Results 125 --<br/> A Case Study: HotBox by Wiz 126 --<br/> What You Learned 126 --<br/>About the Authors 129 --<br/> Influencer Marketing Resources 131 --<br/> Articles and Insights 131 --<br/>Campaign Management 132 --<br/>Influencer Tools for eCommerce Brands 132 --<br/>Influencer Marketing Agencies 132 --<br/>Glossary 133 --<br/>Index 143 -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Topical term or geographic name entry element | Social media |
| General subdivision | Influence. |
| Topical term or geographic name entry element | Internet personalities. |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | Advertising and Promotion |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | E-Commerce |
| -- | Digital Marketing |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | Entrepreneurship |
| Topical term or geographic name entry element | Business and economics |
| 9 (RLIN) | 206142 |
| General subdivision | Small Business |
| Topical term or geographic name entry element | Computers |
| 9 (RLIN) | 79126 |
| General subdivision | Internet |
| -- | Social Media |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Internet personalities |
| 9 (RLIN) | 302348 |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 278472 |
| General subdivision | Influence |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garcia, Stephanie, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Classification part | HF5415.1265 |
| Call number prefix | General |
| Call number suffix | B887 2023 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 10/06/2024 | Amazon | 26.71 | General HF5415.1265 B887 2023 | 91000000750703 | 23/06/2025 | 1 | 36.71 | 10/06/2024 | Libro Col. General CARIBET |