Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University
Editor: New York, NY : McGraw Hill LLC, [2024]Edición: Eighteenth editionDescripción: xix, 796 (loose leaf pages) : color illustrations ; 30 cmTipo de contenido:- text
- unmediated
- volume
- 9781266168468
- 9781266839429
- 658.8 23/eng/20220812
- HF5415 .M378 2024
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415 .M378 2024 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003297347 |
Includes bibliographical references and index.
1: Marketing's Value to Consumers, Firms, and Society -- 2: Marketing Strategy Planning -- 3: Evaluating Opportunities in the Changing Market Environment -- 4: Focusing Marketing Strategy with Segmentation and Positioning -- 5: Final Consumers and Their Buying Behavior -- 6: Business and Organizational Customers and Their Buying Behavior -- 7: Improving Decisions with Marketing Information -- 8: Elements of Product Planning for Goods and Services -- 9: Product Management and New-Product Development -- 10: Place and Development of Channel Systems -- 11: Distribution Customer Service and Logistics -- 12: Retailers, Wholesalers, and Their Strategy Planning -- 13: Promotion—Introduction to Integrated Marketing Communications -- 14: Personal Selling and Customer Service -- 15: Advertising and Sales Promotion -- 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media -- 17: Pricing Objectives and Policies -- 18: Price Setting in the Business World -- 19: Appraisal, Review, and Reflection of Marketing in the 21st Century.
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"-- Provided by publisher.