Essentials of marketing : (Registro nro. 302652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02794cam a22003738i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22748194 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919103927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220812s2024 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022037581 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266168468 |
| Qualifying information | (hardcover ; |
| -- | alk. paper) |
| International Standard Book Number | 9781266839429 |
| Qualifying information | (spiral bound ; |
| -- | alk. paper) |
| Canceled/invalid ISBN | 9781266838873 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23/eng/20220812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc. | William D. Perreault, Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGraw Hill LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 796 (loose leaf pages) : |
| Other physical details | color illustrations ; |
| Dimensions | 30 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1: Marketing's Value to Consumers, Firms, and Society -- 2: Marketing Strategy Planning -- 3: Evaluating Opportunities in the Changing Market Environment -- 4: Focusing Marketing Strategy with Segmentation and Positioning -- 5: Final Consumers and Their Buying Behavior -- 6: Business and Organizational Customers and Their Buying Behavior -- 7: Improving Decisions with Marketing Information -- 8: Elements of Product Planning for Goods and Services -- 9: Product Management and New-Product Development -- 10: Place and Development of Channel Systems -- 11: Distribution Customer Service and Logistics -- 12: Retailers, Wholesalers, and Their Strategy Planning -- 13: Promotion—Introduction to Integrated Marketing Communications -- 14: Personal Selling and Customer Service -- 15: Advertising and Sales Promotion -- 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media -- 17: Pricing Objectives and Policies -- 18: Price Setting in the Business World -- 19: Appraisal, Review, and Reflection of Marketing in the 21st Century. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| Titles and other words associated with a name | (Assistant professor of marketing), |
| Relator term | author. |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome), |
| Relator term | author. |
| 776 08 - | |
| Relationship information | Online version: |
| Main entry heading | Perreault, William D. |
| Title | Essentials of marketing |
| Edition | Eighteenth edition. |
| Place, publisher, and date of publication | New York, NY : McGraw Hill LLC, [2024] |
| International Standard Book Number | 9781266838873 |
| Record control number | (DLC) 2022037582 |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro mb |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 17/09/2024 | 115 = Caribbean Library Consulting Corp. | 139.99 | HF5415 .M378 2024 | 50000003297347 | 17/09/2024 | c. 1 | 139.99 | 17/09/2024 | Libro |