Includes bibliographical references and index.

Intro -- Title Page -- Copyright -- Contents -- Introduction -- Part 1: Principles -- 1 Research and Concepts -- Basics of research -- Linear reasoning/lateral thinking -- Exploratory drawing -- Visualizing ideas -- Theories of image and text -- Audiences, markets, and concepts -- Scheduling, organizing, and finalizing -- Chapter 1: Assignments -- 2 Fundamentals of Composition -- Basics of composition -- Form and space -- Symmetry/asymmetry -- Basic principles of design layout -- Styles of layout -- Pace and contrast -- Size and format -- Identity and extended systems -- Photography and illustration -- Chapter 2: Assignments -- 3 Fundamentals of Typography -- Typography and meaning -- The anatomy of type -- Understanding and selecting typefaces -- Spacing -- Readability and legibility -- Typographic emphasis and hierarchy -- Typographic rules/boxes and ornaments -- Text as image -- Chapter 3: Assignments -- 4 Fundamentals of Color -- Color terminology -- Color legibility, contrast, and harmony -- Color associations -- Color as information -- Chapter 4: Assignments -- Part 2: Practice -- 5 Tools and Technologies -- Photography basics and sourcing images -- InDesign -- Photoshop -- Illustrator -- Animate and After Effects -- Chapter 5: Assignments -- 6 Print Production and Presentations -- Preparing files for print -- Creating a convincing presentation -- Paper stocks and finishing -- Printed color -- Print media -- Digital printing -- Correcting color proofs and press checks -- Chapter 6: Assignments -- 7 Web Design -- Project development process overview -- Project structures -- Web tools -- Initial consultations -- Information architecture (IA) -- Flowcharts and wireframes -- Common elements of a web layout -- Designing for the Web -- Mobile application design -- Working with content management systems -- Search engine optimization (SEO).

Online portfolios -- Chapter 7: Assignments -- 8 Expert Paths -- Glossary -- Bibliography -- Online resources -- Index -- Acknowledgments -- EULA.

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs--Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.