Detalles MARC
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05389nam a22004933i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220607144505.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211129s2020 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119647287 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781119647119 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC6132334 |
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| System control number |
(Au-PeEL)EBL6132334 |
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| System control number |
(OCoLC)1144870444 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
pucpr |
| Language of cataloging |
eng |
| Transcribing agency |
pucpr |
| Modifying agency |
pucpr |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC845 |
| Item number |
.D33 2020 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
741.6 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dabner, David. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Graphic Design School : |
| Remainder of title |
The Principles and Practice of Graphic Design. / |
| Statement of responsibility, etc. |
David Dabner, Sandra Stewart, and Abbie Vickress |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Seventh edition |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Newark : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (211 pages) |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Intro -- Title Page -- Copyright -- Contents -- Introduction -- Part 1: Principles -- 1 Research and Concepts -- Basics of research -- Linear reasoning/lateral thinking -- Exploratory drawing -- Visualizing ideas -- Theories of image and text -- Audiences, markets, and concepts -- Scheduling, organizing, and finalizing -- Chapter 1: Assignments -- 2 Fundamentals of Composition -- Basics of composition -- Form and space -- Symmetry/asymmetry -- Basic principles of design layout -- Styles of layout -- Pace and contrast -- Size and format -- Identity and extended systems -- Photography and illustration -- Chapter 2: Assignments -- 3 Fundamentals of Typography -- Typography and meaning -- The anatomy of type -- Understanding and selecting typefaces -- Spacing -- Readability and legibility -- Typographic emphasis and hierarchy -- Typographic rules/boxes and ornaments -- Text as image -- Chapter 3: Assignments -- 4 Fundamentals of Color -- Color terminology -- Color legibility, contrast, and harmony -- Color associations -- Color as information -- Chapter 4: Assignments -- Part 2: Practice -- 5 Tools and Technologies -- Photography basics and sourcing images -- InDesign -- Photoshop -- Illustrator -- Animate and After Effects -- Chapter 5: Assignments -- 6 Print Production and Presentations -- Preparing files for print -- Creating a convincing presentation -- Paper stocks and finishing -- Printed color -- Print media -- Digital printing -- Correcting color proofs and press checks -- Chapter 6: Assignments -- 7 Web Design -- Project development process overview -- Project structures -- Web tools -- Initial consultations -- Information architecture (IA) -- Flowcharts and wireframes -- Common elements of a web layout -- Designing for the Web -- Mobile application design -- Working with content management systems -- Search engine optimization (SEO). |
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| Formatted contents note |
Online portfolios -- Chapter 7: Assignments -- 8 Expert Paths -- Glossary -- Bibliography -- Online resources -- Index -- Acknowledgments -- EULA. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
From understanding graphic design fundamentals, to developing original concepts, to creating finished designs--Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
105242 |
| Topical term or geographic name entry element |
Graphic arts |
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| 9 (RLIN) |
78598 |
| Topical term or geographic name entry element |
Commercial arts. |
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| 9 (RLIN) |
86034 |
| Topical term or geographic name entry element |
Design |
| General subdivision |
Graphic Arts |
| -- |
General |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Stewart, Sandra. |
| Relator term |
author |
|
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| Personal name |
Vickress, Abbie. |
| Relator term |
author |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Dabner, David |
| Title |
Graphic Design School |
| Place, publisher, and date of publication |
Newark : John Wiley & Sons, Incorporated,c2020 |
| International Standard Book Number |
9781119647119 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6132334 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6132334 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro Electrónico CARIBET |
| Classification part |
NC845 |
| Call number prefix |
Electrónico |
| Call number suffix |
D33 2014 |