Secrets of Online Persuasion : Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools / John-Paul Micek, Deborah Micek, and Dave Lakhani.
Editor: Newport News : Morgan James Publishing, 2015Fecha de copyright: ©2006Descripción: 1 online resource (215 pages)Tipo de contenido:- text
- computer
- online resource
- 9781614487524
- 658.872
- HF5415.1265 .M534 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HF5415.1265 .M534 2006 (Navegar estantería(Abre debajo)) | Ebook c. 1 | Disponible | 50000003290789 | |||||||||||||
| Libro electrónico | Biblioteca Encarnación Valdés Acceso en línea | 658.872 (Navegar estantería(Abre debajo)) | Disponible | EBC5527157 | ||||||||||||||
| Libro electrónico | Biblioteca Mons. Iñaki Mallona (Arecibo) Acceso en línea | 658.872 (Navegar estantería(Abre debajo)) | Ebooks | Disponible | 60000010175054 |
Descripciones mejoradas de Syndetics:
How to master the digital media marketplace, blog for your business, podcast for profit, and more.
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events.
If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook.
-What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever
-How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns
-Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools
-Discover where your target audience is hanging out and captivate their attention with your persuasive message
-Six key tools you must have when launching your own successful New Media Marketing Strategy
-Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign
"Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"--Debra Gould, The Staging Diva, President, Six Elements Inc., Canada
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Intro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture -- CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) -- CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7 -- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time -- SECTION II Business Blogging Secrets Revealed! -- CHAPTER 6. Blogging for your business is NOT what you think -- CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs -- CHAPTER 7. Planning for long term success -- CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs -- CHAPTER 9. Content that creates raving fans -- CHAPTER 9.5. Laying out the spider bait -- CHAPTER 10. Boosting the performance on your blog -- SECTION III Influence & -- Persuasion Secrets Revealed! -- CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience -- CHAPTER 12. Influencing the Influencers... winning through personal persuasion! -- CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses -- CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) -- SECTION IV Take Action! -- CHAPTER 15. Podcasting for Profit -- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact -- CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media).
CHAPTER 18. iConnect: The Handshake Heard Around the World -- CHAPTER 19. iProfit: The 360° System for New Media Marketing -- CHAPTER 20. Final words from your Coaches on using New Media -- ACKNOWLEDGEMENTS -- MEET YOUR AUTHORS AND COACHES -- ADDITIONAL RESOURCES.
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. ""There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover."" -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign ""Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Notas de autor provistas por Syndetics
Dave Lakhani is an in-demand speaker, trainer, and the President of Bold Approach, Inc., a business acceleration firm consultancy. Bold Approach has been nominated twice as one of Fast Company magazine's Fast 50 Companies. A successful entrepreneur, he is a popular speaker on the topics of persuasion, influence, sales, marketing, ideation, and business acceleration. Always alert to the latest means of reaching and persuading potential prospects, Dave writes a blog that gets more than 10,000 visitors a week. Lakhani is also the author of The Power of an Hour.