Detalles MARC
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06201nam a22005053i 4500 |
| 001 - CONTROL NUMBER |
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EBC5527157 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221114173741.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
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211129s2015 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781614487524 |
| Qualifying information |
(electronic bk.) |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC5527157 |
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| System control number |
(Au-PeEL)EBL5527157 |
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| System control number |
(CaPaEBR)ebr11613302 |
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| System control number |
(OCoLC)1056062315 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.M534 2006 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Micek, John-Paul. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Secrets of Online Persuasion : |
| Remainder of title |
Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools / |
| Statement of responsibility, etc. |
John-Paul Micek, Deborah Micek, and Dave Lakhani. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Newport News : |
| Name of producer, publisher, distributor, manufacturer |
Morgan James Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2006. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (215 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
ALA COVID Relief Fund |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Intro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win in) the New Media culture -- CHAPTER 3. The New Media Consumer: What makes the New Media consumer tick (and how rubbing people the wrong way can torpedo your best efforts) -- CHAPTER 4. Your New Media Toolbox: It's Tool Time! Meet the New Media Tools that work hard for you... 24/7 -- CHAPTER 5. The New Media Marketing Mindset: Innovative thinking that trumps technology every time -- SECTION II Business Blogging Secrets Revealed! -- CHAPTER 6. Blogging for your business is NOT what you think -- CHAPTER 6.5. Pulling back the curtain to meet the Wizard of Blogs -- CHAPTER 7. Planning for long term success -- CHAPTER 8. Make your blogging fast, easy and fun with the best software for your unique needs -- CHAPTER 9. Content that creates raving fans -- CHAPTER 9.5. Laying out the spider bait -- CHAPTER 10. Boosting the performance on your blog -- SECTION III Influence & -- Persuasion Secrets Revealed! -- CHAPTER 11. Tribal Marketing: the secret strategy for high leverage to influence your target audience -- CHAPTER 12. Influencing the Influencers... winning through personal persuasion! -- CHAPTER 13. The Art and Science of Effectively Persuading Your Target Audience and the Masses -- CHAPTER 14. Ten Commandments of Marketing with the New Media (to avoid the wrath of the marketplace) -- SECTION IV Take Action! -- CHAPTER 15. Podcasting for Profit -- CHAPTER 16. iBuzz: Creative ways to use Podcasts and other Multimedia Tools for Runaway Word-of-Mouth Marketing Impact -- CHAPTER 17. iBrand: The Fingerprint of Emotion (verses the smudge of mass media). |
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| Formatted contents note |
CHAPTER 18. iConnect: The Handshake Heard Around the World -- CHAPTER 19. iProfit: The 360° System for New Media Marketing -- CHAPTER 20. Final words from your Coaches on using New Media -- ACKNOWLEDGEMENTS -- MEET YOUR AUTHORS AND COACHES -- ADDITIONAL RESOURCES. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. ""There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover."" -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign ""Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!"" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does! |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Internet marketing. |
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| Topical term or geographic name entry element |
Blogs. |
| 9 (RLIN) |
63193 |
| General subdivision |
Economic aspects |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
131165 |
| General subdivision |
Blogs |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Micek, Deborah. |
| Relator term |
author |
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| Personal name |
Lakhani, Dave. |
| Relator term |
author |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Micek, John-Paul |
| Title |
Secrets of Online Persuasion |
| Place, publisher, and date of publication |
Newport News : Morgan James Publishing,c2015 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5527157 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5527157 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |