Building Brand Identity in the Age of Social Media : Emerging Research and Opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
Editor: Hershey : IGI Global, 2018Fecha de copyright: ©2018Descripción: 1 online resource (198 pages)Tipo de contenido:- text
- computer
- online resource
- 9781522551447
- 658.872
- HD69.B7 E445 2018
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HD69.B7 E445 2018 (Navegar estantería(Abre debajo)) | Ebook c. 1 | Disponible | 50000003284212 | |||||||||||||
| Libro Electrónico CARIBET | CARIBET Biblioteca Arquitectura Libros Electrónicos CARIBET | Electrónico HD69.B7 E445 2018 (Navegar estantería(Abre debajo)) | Disponible | caribet297171 |
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To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
Title Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Preface -- Chapter 1: The Concept of Brand Identity -- Chapter 2: The Concept of Social Media -- Chapter 3: Managing Brands Through Social Media -- Chapter 4: Social Media Branding Strategy -- Chapter 5: Branded Content on Social Media -- Chapter 6: The Role of Social Media in Special Types of Brand Building -- Chapter 7: The Impact of Social Media on Brand Loyalty -- Related Readings -- Index.
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.