Detalles MARC
| 000 -LEADER |
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03373nam a22005173i 4500 |
| 001 - CONTROL NUMBER |
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EBC5210809 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220119153728.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211129s2018 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781522551447 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781522551430 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC5210809 |
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| System control number |
(Au-PeEL)EBL5210809 |
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| System control number |
(CaPaEBR)ebr11491574 |
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| System control number |
(OCoLC)1018245993 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
E445 2018 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ekhlassi, Amir. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Building Brand Identity in the Age of Social Media : |
| Remainder of title |
Emerging Research and Opportunities / |
| Statement of responsibility, etc. |
Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Hershey : |
| Name of producer, publisher, distributor, manufacturer |
IGI Global, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (198 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Title Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Preface -- Chapter 1: The Concept of Brand Identity -- Chapter 2: The Concept of Social Media -- Chapter 3: Managing Brands Through Social Media -- Chapter 4: Social Media Branding Strategy -- Chapter 5: Branded Content on Social Media -- Chapter 6: The Role of Social Media in Special Types of Brand Building -- Chapter 7: The Impact of Social Media on Brand Loyalty -- Related Readings -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Brand name products. |
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| Topical term or geographic name entry element |
Branding (Marketing). |
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| Topical term or geographic name entry element |
Internet marketing. |
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| Topical term or geographic name entry element |
Advertising-Brand name products. |
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| Topical term or geographic name entry element |
Social media. |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Niknejhad Moghadam, Mahdi. |
| Relator term |
author |
|
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| Personal name |
Adibi, Amir Mohammad. |
| Relator term |
author |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Ekhlassi, Amir |
| Title |
Building Brand Identity in the Age of Social Media |
| Place, publisher, and date of publication |
Hershey : IGI Global,c2018 |
| International Standard Book Number |
9781522551430 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5210809 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5210809 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |