World Wide Data : The Future of Digital Marketing, e-Commerce, and Big Data. / Alfonso Asensio.
Editor: New York : Business Expert Press, 2018Descripción: 1 online resource (88 pages)Tipo de contenido:- text
- computer
- online resource
- 9781947843042
- 005.7
- QA76.9.B45 A846 2018
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro Electrónico CARIBET | Biblioteca de Mayagüez Acceso en línea | QA76.9.B45 A846 2018 (Navegar estantería(Abre debajo)) | Ebook c. 1 | Disponible | 50000003293916 | |||||||||||||
| Libro Electrónico CARIBET | CARIBET Biblioteca Arquitectura Libros Electrónicos CARIBET | Electrónico QA76.9.B45 A846 2018 (Navegar estantería(Abre debajo)) | 1 | Disponible | caribet297169 |
Descripciones mejoradas de Syndetics:
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.
Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover.
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.