World Wide Data : (Registro nro. 297169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03228nam a22004453i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221011160121.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211129s2018 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781947843042 |
| Qualifying information | (electronic bk.) |
| Canceled/invalid ISBN | 9781947843035 |
| 035 ## - | |
| System control number | (MiAaPQ)EBC5199802 |
| System control number | (Au-PeEL)EBL5199802 |
| System control number | (CaPaEBR)ebr11485799 |
| System control number | (OCoLC)1017002102 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | QA76.9.B45 |
| Item number | A846 2018 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 005.7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Asensio, Alfonso. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | World Wide Data : |
| Remainder of title | The Future of Digital Marketing, e-Commerce, and Big Data. / |
| Statement of responsibility, etc. | Alfonso Asensio. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (88 pages) |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| Media type code | c |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| Carrier type code | cr |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time. |
| 588 ## - | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Big data. |
| Topical term or geographic name entry element | Electronic commerce. |
| Topical term or geographic name entry element | Internet marketing. |
| 655 #4 - | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - | |
| Relationship information | Print version: |
| Main entry heading | Asensio, Alfonso |
| Title | World Wide Data |
| Place, publisher, and date of publication | New York : Business Expert Press,c2018 |
| International Standard Book Number | 9781947843035 |
| 797 2# - | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 ## - | |
| Uniform Resource Identifier | https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802 |
| Link text | Acceso Remoto |
| Uniform Resource Identifier | https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5199802 |
| Link text | Acceso en el Campus PUCPR |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Electrónico CARIBET |
| Classification part | QA76.9.B45 |
| Call number prefix | Electrónico |
| Call number suffix | A846 2018 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 11/10/2022 | QA76.9.B45 A846 2018 | 50000003293916 | 11/10/2022 | Ebook c. 1 | 11/10/2022 | Libro Electrónico CARIBET | |||||||
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Libros Electrónicos CARIBET | 19/06/2020 | GOBI | 150.00 | Electrónico QA76.9.B45 A846 2018 | caribet297169 | 07/12/2021 | 1 | 19/06/2020 | Libro Electrónico CARIBET |