Includes bibliographical references and index.

Intro -- 1 Introduction -- Why this book is needed -- How to use this book -- Structure and outline of chapters -- Conclusion -- 2 Putting the Experiences in Experiences Marketing -- Experiences marketing and the sacred -- Time and space -- Liminality -- Imagination -- Myth and myth making in experiences marketing -- Embedding the practice and myth of hospitality and food -- The Myth of hospitality and food as sacred -- Tourism and events -- The myth of authenticity -- Conclusion -- 3 Perspectives of Marketing -- Marketing the exchange of value -- From restricted to complex exchange -- Hybrid exchange relationships - the problem of self sufficiency -- The problem/s for marketing within the exchange perspective -- Constructing the marketing offer - producing and exchanging value -- Kotler's framework and its relationship to the marketing mix/es -- Summary: the production and supply of value -- Marketing as interaction and service -- From goods logic to a logic of service -- Marketing as a cultural process and practice -- Conclusion -- 4 Consumer Resources and THEF Experiences -- An outline of the Theory of Resources -- Financial resources -- The resource of time -- Space as resource -- Supporting material resources -- Social resources -- Word of mouth -- Social media -- Social resources integral to episodes and experiences of consumption -- Knowledge and skill as consumer resource -- Conclusion -- 5 Consumption and the Consumer -- The process of consumption -- Locating the consumer -- Market segmentation: making consumers known -- Age as segment -- Personality as segment -- Hedonism and THEF marketing -- Conclusion -- 6 Habitus, Distinction, Identity and Cultural Capital -- The restructuring of society and the consumer -- Taste and consumption -- Cultural capital -- Cultural capital and taste -- Habitus as market segment.

The role of cultural capital in organising taste and consumption practices -- Consumption as identity -- Conclusion -- 7 Interpreting Marketing -- The epistemology and ontology of marketing -- The interactive consumer -- Interpretation and marketing -- The axiology of marketing: values -- Types of value -- Conclusion -- 8 The Semiotics of Experience -- Semiotics and the significance of signs -- The nature of signs -- The order of signs -- Semiotics and the polysemic nature of objects and experiences -- Semiosis and meaning transfer -- The semiotics of tourism and events -- The semioticlanguage of tourism -- The Semiotics of food and hospitality -- Austerity food marketing -- Semiotics and power -- Conclusion -- 9 Ethics, Sustainable Marketing and the Green Consumer -- The greening of experiences marketing -- Defining sustainability -- Social sustainability -- Cultural sustainability -- Economic sustainability -- The green consumer -- Sustainable approaches to tourism -- Green marketing and the process of greenwashing -- Conclusion -- 10 Conclusion: a manifesto for critical marketing in THEF -- A journey into critical marketing -- A Manifesto for THEF Marketing: The five precepts of critical marketing -- Conclusion -- BIBLIOGRAPHY -- Index.

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.