Detalles MARC
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05624nam a22005293i 4500 |
| 001 - CONTROL NUMBER |
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EBC927680 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220907172029.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
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211129s2012 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781908999269 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781906884529 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC927680 |
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| System control number |
(Au-PeEL)EBL927680 |
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| System control number |
(CaPaEBR)ebr10571272 |
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| System control number |
(CaONFJC)MIL367958 |
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| System control number |
(OCoLC)815649834 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
TX911.3.M3 |
| Item number |
T74 2012 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.4791 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Tresidder, Richard. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing in Food, Hospitality, Tourism and Events : |
| Remainder of title |
A Critical Approach / |
| Statement of responsibility, etc. |
Richard Tresidder and Craig Hirst. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Goodfellow Publishers, Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (236 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Intro -- 1 Introduction -- Why this book is needed -- How to use this book -- Structure and outline of chapters -- Conclusion -- 2 Putting the Experiences in Experiences Marketing -- Experiences marketing and the sacred -- Time and space -- Liminality -- Imagination -- Myth and myth making in experiences marketing -- Embedding the practice and myth of hospitality and food -- The Myth of hospitality and food as sacred -- Tourism and events -- The myth of authenticity -- Conclusion -- 3 Perspectives of Marketing -- Marketing the exchange of value -- From restricted to complex exchange -- Hybrid exchange relationships - the problem of self sufficiency -- The problem/s for marketing within the exchange perspective -- Constructing the marketing offer - producing and exchanging value -- Kotler's framework and its relationship to the marketing mix/es -- Summary: the production and supply of value -- Marketing as interaction and service -- From goods logic to a logic of service -- Marketing as a cultural process and practice -- Conclusion -- 4 Consumer Resources and THEF Experiences -- An outline of the Theory of Resources -- Financial resources -- The resource of time -- Space as resource -- Supporting material resources -- Social resources -- Word of mouth -- Social media -- Social resources integral to episodes and experiences of consumption -- Knowledge and skill as consumer resource -- Conclusion -- 5 Consumption and the Consumer -- The process of consumption -- Locating the consumer -- Market segmentation: making consumers known -- Age as segment -- Personality as segment -- Hedonism and THEF marketing -- Conclusion -- 6 Habitus, Distinction, Identity and Cultural Capital -- The restructuring of society and the consumer -- Taste and consumption -- Cultural capital -- Cultural capital and taste -- Habitus as market segment. |
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| Formatted contents note |
The role of cultural capital in organising taste and consumption practices -- Consumption as identity -- Conclusion -- 7 Interpreting Marketing -- The epistemology and ontology of marketing -- The interactive consumer -- Interpretation and marketing -- The axiology of marketing: values -- Types of value -- Conclusion -- 8 The Semiotics of Experience -- Semiotics and the significance of signs -- The nature of signs -- The order of signs -- Semiotics and the polysemic nature of objects and experiences -- Semiosis and meaning transfer -- The semiotics of tourism and events -- The semioticlanguage of tourism -- The Semiotics of food and hospitality -- Austerity food marketing -- Semiotics and power -- Conclusion -- 9 Ethics, Sustainable Marketing and the Green Consumer -- The greening of experiences marketing -- Defining sustainability -- Social sustainability -- Cultural sustainability -- Economic sustainability -- The green consumer -- Sustainable approaches to tourism -- Green marketing and the process of greenwashing -- Conclusion -- 10 Conclusion: a manifesto for critical marketing in THEF -- A journey into critical marketing -- A Manifesto for THEF Marketing: The five precepts of critical marketing -- Conclusion -- BIBLIOGRAPHY -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Food service -- Marketing. |
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| Topical term or geographic name entry element |
Hotels |
| 9 (RLIN) |
112528 |
| General subdivision |
Marketing |
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| Topical term or geographic name entry element |
Motels |
| 9 (RLIN) |
139372 |
| General subdivision |
Marketing |
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| Topical term or geographic name entry element |
Tourism |
| 9 (RLIN) |
180837 |
| General subdivision |
Marketing |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hirst, Craig. |
| Relator term |
author |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Tresidder, Richard |
| Title |
Marketing in Food, Hospitality, Tourism and Events |
| Place, publisher, and date of publication |
Oxford : Goodfellow Publishers, Limited,c2012 |
| International Standard Book Number |
9781906884529 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=927680 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |