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Consumer behavior concepts and strategies Harold W. Berkman, Christopher Gilson.
Detalles de publicación: Boston, Mass. Kent Pub. Co. c1981.Edición: 2d edDescripción: xxiii, 483 p. ill. 24 cmISBN:- 0534009573
- 658.8/342 19
- HF5415.3 .B42 1981
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8342 B513c2 (Navegar estantería(Abre debajo)) | Disponible | 80000000782162 |
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Descripciones mejoradas de Syndetics:
An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR
Includes bibliographies and index.
Tabla de contenidos provista por Syndetics
- Section I The Consumer in the Marketplace
- Section II The Consumer as Decision Maker
- Section III Psychological Influences on Consumer Decision Making
- Section IV Sociological Influences on Consumer Decision Making
- Section V The Consumer in Society