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Consumer behavior

Berkman, Harold W.,

Consumer behavior concepts and strategies Harold W. Berkman, Christopher Gilson. - 2d ed. - Boston, Mass. Kent Pub. Co. c1981. - xxiii, 483 p. ill. 24 cm.

Includes bibliographies and index.

ISBN: 0534009573

LCCN: 80029645 //r88

Subjects--Topical Terms:
Consumer behavior
Consumers--United States.

LC Class. No.: HF5415.3 / .B42 1981

Dewey Class. No.: 658.8/342

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