Marketing strategy text and cases O.C. Ferrell, Michael D. Hartline.
Detalles de publicación: Mason, OH South-Western/Cengage Learning c2014.Edición: Sixth editionDescripción: xxvi, 587 pages illustrations (some colour), map 26 centimetersISBN:- 9781285073040 (pbk.)
- 1285073045 (pbk.)
- HF5415.13 .M3586 2014
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.13 .M3586 2014 (Navegar estantería(Abre debajo)) | Disponible | 50000003246252 |
Descripciones mejoradas de Syndetics:
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Includes bibliographical references and indexes.