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Marketing strategy

Ferrell, O. C.

Marketing strategy text and cases O.C. Ferrell, Michael D. Hartline. - Sixth edition. - Mason, OH South-Western/Cengage Learning c2014. - xxvi, 587 pages illustrations (some colour), map 26 centimeters.

Includes bibliographical references and indexes.

ISBN: 9781285073040 (pbk.) 1285073045 (pbk.)

LCCN: 2012950625

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--Case studies.

LC Class. No.: HF5415.13 / .M3586 2014

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