Marketing management knowledge and skills J. Paul Peter, James H. Donnelly, Jr.
Detalles de publicación: New York McGraw-Hill Irwin c2011.Edición: 10th edDescripción: xviii, 830 p. ill. 27 cmISBN:- 9780073530055 (alk. paper)
- 0073530050 (alk. paper)
- 658.8 22
- HF5415.13 .P387 2011
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.13 .P387 2011 (Navegar estantería(Abre debajo)) | Disponible | 50000003233185 |
Descripciones mejoradas de Syndetics:
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Section 1 Essentials of Marketing Management
- Part A Introduction
- Chapter 1 Strategic Planning and the Marketing Management Process
- Part B Marketing Information, Research, and Understanding the Target Market
- Chapter 2 Marketing Research: Process and Systems for Decision Making
- Chapter 3 Consumer Behavior
- Chapter 4 Business, Government, and Institutional Buying
- Chapter 5 Market Segmentation
- Part C The Marketing Mix
- Chapter 6 Product and Brand Strategy
- Chapter 7 New Product Planning and Development
- Chapter 8 Integrated Marketing Communications
- Chapter 9 Personal Selling, Relationship Building, and Sales Management
- Chapter 10 Distribution Strategy
- Chapter 11 Pricing Strategy
- Part D Marketing in Special Fields
- Chapter 12 The Marketing of Services
- Chapter 13 Global Marketing
- Section 2 Analyzing Marketing Problems and Cases
- Section 3 Financial Analysis For Marketing Decisions
- Section 4 Internet Exercises and Sources Of Marketing Information
- Part A - Internet Exercises
- Part B - Internet Sources of Marketing Information
- Section 5 Marketing Management Cases
- Case Group A Market Opportunity Analysis
- Case Group B Product Strategy
- Case Group C Promotion Strategy
- Case Group D Distribution Strategy
- Case Group E Pricing Strategy
- Case Group F Social and Ethical Issues in Marketing Management
- Section 6 Strategic Marketing Cases
- Section 7 Developing Marketing Plans