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Marketing management

Peter, J. Paul.

Marketing management knowledge and skills J. Paul Peter, James H. Donnelly, Jr. - 10th ed. - New York McGraw-Hill Irwin c2011. - xviii, 830 p. ill. 27 cm.

Includes bibliographical references and index.

ISBN: 9780073530055 (alk. paper) 0073530050 (alk. paper)

LCCN: 2010028484

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--Case studies.

LC Class. No.: HF5415.13 / .P387 2011

Dewey Class. No.: 658.8

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