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Mktg 2.0 Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
Detalles de publicación: Mason, OH South-Western, Cengage Learning 2008.Edición: 2nd edDescripción: x, 326, [38] p. ill. 28 cmISBN:- 9780324659801 (student edition pkg)
- 9780324586510 (se bk. only)
- 9780324586527 (instructor edition pkg)
- 9780324586497 (ie bk. only)
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 L2181m2 (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000002466301 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 L2181m2 (Navegar estantería(Abre debajo)) | Disponible | 80000002466293 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Part One The World of Marketing
- 1 An Overview of Marketing
- 2 Strategic Planning for Competitive Advantage
- 3 Social Responsibility, Ethics, and the Marketing Environment
- 4 Developing a Global Vision
- Part Two Analyzing Marketing Opportunities
- 5 Consumer Decision Making
- 6 Business Marketing
- 7 Segmenting and Targeting Markets
- 8 Decision Support Systems and Marketing Research
- Part Three Product Decisions
- 9 Product Concepts
- 10 Developing and Managing Products
- 11 Services and Nonprofit Organization Marketing
- Part Four Distribution Decisions
- 12 Marketing Channels and Supply Chain Management
- 13 Retailing
- Part Five Promotion Decisions
- 14 Integrated Marketing Communications
- 15 Advertising and Public Relations
- 16 Sales Promotion and Personal Selling
- Part Six Pricing Decisions
- 17 Pricing Concepts
- 18 Setting the Right Price
- Part Seven Technology-Driven Marketing
- 19 Customer Relationship Management (CRM)