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Mktg 2.0

Lamb, Charles W.

Mktg 2.0 Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 2nd ed. - Mason, OH South-Western, Cengage Learning 2008. - x, 326, [38] p. ill. 28 cm.

Includes bibliographical references and index.

ISBN: 9780324659801 (student edition pkg) 9780324586510 (se bk. only) 9780324586527 (instructor edition pkg) 9780324586497 (ie bk. only)

LCCN: 2007943568

Subjects--Topical Terms:
Marketing
Marketing research

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