Media effects research a basic overview Glenn G. Sparks.
Series Wadsworth series in mass communication and journalismDetalles de publicación: Belmont, CA Thomson/Wadsworth c2006.Edición: 2nd edDescripción: xxi, 250 p. ill. 24 cmISBN:- 0534629172
- 0534274943 (Infotrac college ed. passcode)
- 302.23 S7365m2 22
- HM1206 .S66 2006
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.23 S7365m2 (Navegar estantería(Abre debajo)) | Disponible | 80000002440041 |
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Descripciones mejoradas de Syndetics:
Everyone from politicians to entertainers has an opinion on the effects of the media. Find out the real story with MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW. Inside you'll find out once and for all what the media's impact really is, and how experts explain it. Plus, not only will you learn all this pivotal information, but because it's packed with study tools, this media textbook is the one that will help you get the grade you need as well.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Theories and The oretical Concepts Discussed in the Text
- Preface
- Acknowledgments
- 1 A Scientific Approach to the Study of Media Effects
- 2 Scientific Methods in Media Effects Research
- 3 A Brief History of Media Effects Research
- 4 Time Spent With Mass Media: Reasons and Consequences
- 5 Effects of Media Violence
- 6 Sexual Content in the Media
- 7 Media that Stir Emotions
- 8 Persuasive Effects of the Media
- 9 The Effects of News and Political Content
- 10 The Effects of Media Stereotypes
- 11 The Impact of New Media Technologies
- 12 Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
- Names Index
- Subject Index