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Sparks, Glenn Grayson.

Media effects research a basic overview Glenn G. Sparks. - 2nd ed. - Belmont, CA Thomson/Wadsworth c2006. - xxi, 250 p. ill. 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and indexes.

ISBN: 0534629172 0534274943 (Infotrac college ed. passcode)

LCCN: 2005920412

Subjects--Topical Terms:
Mass media--Social aspects.
Mass media--Research--Methodology.

LC Class. No.: HM1206 / .S66 2006

Dewey Class. No.: 302.23 / S7365m2