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Consumer behavior buying, selling, and being Michael R. Solomon.
Detalles de publicación: Upper Saddle River, N.J. Pearson Prentice Hall c1999.Edición: 4th edDescripción: xiii, 586 p. ill. 29 cmISBN:- 0137957254
- 658.8342 S6891c4 22
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8342 S6891c4 (Navegar estantería(Abre debajo)) | Disponible | 80000002432188 |
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Descripciones mejoradas de Syndetics:
This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- 1 An Introduction to Consumer Behavior
- I Consumers as Individuals
- 2 Perception
- 3 Learning and Memory
- 4 Motivation and Values
- 5 The Self
- 6 Personality and Lifestyles
- 7 Attitudes
- 8 Attitude Change and Interactive Communications
- II Consumers as Decision Makers
- 9 Individual Decision Making
- 10 Buying and Disposing
- 11 Group Influence and Opinion Leadership
- 12 Organizational and Household Decision Making
- III Consumers and Subcultures
- 13 Income and Social Class
- 14 Ethnic, Racial, and Religious Subcultures
- 15 Age Subcultures
- IV Consumers and Culture
- 16 Cultural Influences on Consumer Behavior
- 17 The Creation and Diffusion of Consumer Culture