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Consumer behavior

Solomon, Michael R.

Consumer behavior buying, selling, and being Michael R. Solomon. - 4th ed. - Upper Saddle River, N.J. Pearson Prentice Hall c1999. - xiii, 586 p. ill. 29 cm.

Includes bibliographical references and index.

ISBN: 0137957254

LCCN: 9824854

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / S6891c4

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