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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HD 9370.5 .R47 2008 (Navegar estantería(Abre debajo)) | Disponible | 50000003199519 |
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Descripciones mejoradas de Syndetics:
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Includes bibliographical references (p. 179-181) and index.
EIGM 04/2010
Tabla de contenidos provista por Syndetics
- Portrait of a Man as a Traditional Consumer
- Values and Trends of the New Consumers
- Birth of the New Wine Consumer
- Traditional Marketing vs. Web Marketing
- Pouring Wines in New Ways
- Marketing on Web 1.0
- Web 2.0 and New Millenium
- Innovative Ways for New Trends
- Web Communities and Netnography
- Wine and Branding Portrait of a Man as a Traditional Consumer
- Values and Trends of the New Consumers
- Birth of the New Wine Consumer
- Traditional Marketing vs. Web Marketing
- Pouring Wines in New Ways
- Marketing on Web 1.0
- Web 2.0 and New Millenium
- Innovative Ways for New Trends
- Web Communities and Netnography
- Wine and Branding
Notas de autor provistas por Syndetics
Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands.She co-founded RESMO, an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris, France. They count among their clients several prestigious "chateaux" in Bordeaux, various houses of Champagne and Burgundy as well as some international wineries.
www.resmo.net
www.winebrandsblog.com