Wine brands

Resnick, Evelyn

Wine brands |b success strategies for new markets, new consumers and new trends / |c Evelyne Resnick. - U.S. MacMillan 2008 - xiii, 184 p. ill. 25 cm.

Includes bibliographical references (p. 179-181) and index.

9780230554030


Wine industry--Marketing.
Wine and wine making
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