Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
Marketing research Alvin C. Burns, Ronald F. Bush.
Detalles de publicación: Upper Saddle River, N.J. Prentice Hall c2006.Edición: 5. edDescripción: 1 v. (various pagings) ill. (some col.) 26 cm. 1 computer laser optical disc (4 3/4 in.)ISBN:- 0131477323
- 658.83 B9671m5 22
- HF5415.2 .B779 2006
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disco | Biblioteca Encarnación Valdés Colección General bev | 658.83 B9671m5 (Navegar estantería(Abre debajo)) | Disponible | CD | 80000002400763 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.83 B9671m5 (Navegar estantería(Abre debajo)) | Disponible | 80000002400755 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
For the undergraduate Marketing Research course.
"Marketing Research "is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
"SPSS integration"
ESTE LIBRO INCLUYE UN DISCO
Includes bibliographical references and index.
System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.
Tabla de contenidos provista por Syndetics
- Chapter 1 Introduction to Marketing Research
- Chapter 2 The Marketing Research Process
- Chapter 3 The Marketing Research Industry
- Chapter 4 Defining the Problem and Determing Research Objectives
- Chapter 5 Research Design
- Chapter 6 Using Secondary Data and Online Information Databases
- Chapter 7 Standardized Information Sources
- Chapter 8 Observation, Focus Groups, and Other Qualitative Methods
- Chapter 9 Survey Data Collection Methods
- Chapter 10 Measurement in Marketing Research
- Chapter 11 Designing The Questionnaire
- Chapter 12 Determining How to Select the Sample
- Chapter 13 Determining the Size of a Sample
- Chapter 14 Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
- Chapter 15 Basic Data Analysis: Descriptive Statistics
- Chapter 16 Generalizing a Samplersquo;s Findings to Its Population and Testing Hypothesesabout Percents and Means
- Chapter 17 Testing for Differences Between Two Groups or Among More Than Two Groups
- Chapter 18 Determining and Interpreting Associations among Variables
- Chapter 19 Regression Analysis in Marketing Research
- Chapter 20 The Marketing Research Report: Preparation and Presentation